Look out Betsey Johnson is selling some of her vintage clothing along with furniture and artwork this weekend at her South Hampton home in what is sure to be a one of a kind Amazing Yard Sale and we are invited.

If you think you know how to market your business I bet you can still take some tips from the master herself. She is a super hero when it comes to Branding and Brand Loyalty. This Lady is totally on another level. Nothing and I mean nothing can steal even a pinch of that creative energy and life from her. When Betsey Johnson was born…. and they were were handing out artistic energy she definitely got a whole bunch of extra from the bucket poured all over her. This Yard sale is Brilliant I mean knock me down and run right over me Brilliant. Not only is she getting rid of some super amazing collector pieces but she is inviting us to her home. Who even thinks to do that. I mean Who EVEN THINKS OF THIS STUFF? Not sure if anyone has realized this comes right before NYFW have they? I bet not and yes we are all talking about her and its not even Fashion week yet.
I also see she has selected a few pieces that will be offered online at a later date for her virtual online yardsale. No date has been announced at this time.

Dont ever count this Fashion Icon out.
A few years ago this lady of Royal Following filed chapter 11 and closed all her retail stores and outlets. She looked as if this was going to end the nearly 3 decades of reign as queen of all things fun and fabulous. But oh no she then collaborated with Steve Madden Company to be the front and creative force behind her new and smarter price point dresses, Shoes, handbags and Jewelry.
She focused on Brand development and online website sales along with continuing her relationship with major department stores like Dillards and Macys. From what I can tell she did not skip a beat with her continued Design stopping attention and creativeness ooozzing out of everything she touches She really did take the best of what she does and exploded back into our hearts.
I was recently in Macys and could not help but stop at the Jewelry Counter and ask the Sales lady to show me almost every single Necklace they had of Betsey’s. Huge Blingy and most fabulous I had to buy a few. Like I really needed one more Betsey anything. I mean I have a warehouse storage full of it. But I could not stop myself. I even went back the next week and AUGH bought another one. So Im thinking there is nothing that can stop her NOT A THING. Not even Bankruptcy. Which is God and the Universes Gift to all of us.

Ok back to our Yardsale story please… FOCUS. Hard to do when talking about the Queen.
So this weekend get your cash ready and head to South Hampton if you can and pick yourself up something amazing. Unfortunate for me Im headed to LA for the week on Fashion Business and I am gong to miss this once in a life time thing. PS Im hoping she got my messages to hold back one of those amazing Colorful Faux Fur Runway coats just for me Xx (wink)
Oh one more thing did I mention she is a Breast Cancer Survivor since 2002 and is donating 5 percent of sales to the Samuel Waxman Cancer Research Foundation.
Also If you go, and happen to see Betsey, wish her a happy birthday. She turns 72 on Sunday.


Thank you Betsey Johnson for all these wonderful photos which I borrowed off your Twitter feed.
Hope to see you many many many times again in the years to come and meet up with you for another photo op Xx <3
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